How to prove poster placement to clients

What a client actually needs to see

Clients rarely doubt that your team worked hard. What they need is enough evidence to answer their own boss: what ran, where, and when. For every location, that means:

• A clear photo of the poster in place, readable and wide enough to show the surroundings.
• The exact location: GPS coordinates or a precise address, so anyone can find the spot on a map.
• The date and time it was taken, inside the dates the campaign was sold for.

Five things that make clients doubt your proof

1. Photos with no location. “Somewhere in Brooklyn” isn’t proof. Many messaging apps remove a photo’s location when it’s sent.
2. Dates that are really send dates. A photo texted on Friday might have been taken on Monday, or last month.
3. The same wall twice. Two photos of one location presented as two locations is the fastest way to lose trust, even when it’s an honest mix-up.
4. Blurry or blocked creative. If the client can’t read their own poster, it doesn’t count.
5. Gaps you didn’t explain. A missing location with a note (“wall painted over, moved to the next block”) is fine. A missing location with no note looks like it never happened.

A simple process that holds up

1. Shoot with GPS and time recorded automatically. Have installers take proof photos in an app that stamps location and time at the moment of the shot, not from the camera roll afterwards.
2. Shoot wide, then close. One photo that shows the street, one where the creative is readable.
3. File by campaign and market as photos arrive, so nothing is reconstructed from memory at the end of the flight.
4. Check against the plan the same day. Every location on the list has a photo, or a note explaining why not.
5. Deliver a map, photos by day and a spreadsheet. The map shows coverage at a glance; the spreadsheet lets the client reconcile against the invoice. Use our free report template.

Make the proof hard to argue with

The most convincing proof isn’t a prettier deck. It’s evidence the client can check: tap a pin, see the photo, see when it was taken. A shared proof page with every location on a live map does that, and it updates while your team is still out, so the client can watch the campaign go up.

That’s what StreetPOP is built for: installers shoot in the app, GPS and time are recorded automatically, and the client gets a link to a proof page like this one, with no login.